Create.
WHITE SPACE
Finding opportunities aka White Space can be very difficult, requiring a variety of methods and various data sets as well as collaboration with internal and external experts.
Where to play.
Patent Topical Cluster Map on 3D Optics
Build context by bringing non-patent elements into the analysis
White space is about envisioning the multiple opportunities and “fit”
Start with Patents.
It all begins a patent landscape, a high-level view that can reduce 20k patent families into 20+ topical areas to visualize technology areas and where prolific players are focused.
Build Context.
Follow-the-money is a great way to build context, where are the funding dollars coming from? who is investing in related technology seen in the patents and who is receiving this funding?
Develop Insights.
Insight development is iterative includes mapping out the technology, product and markets in the space of interest and understanding the time horizon and competitive landscape in each. Then helping your company examine their fit into these opportunities esp. technology-to-product fit and product-market fit.